Friday, May 5, 2017

Gender Categorized Food*

In society many things are gender categorized, even when we may not realize it. Things that we may not even think can be categorized for a specific gender are. One of the things today that people are finding out is gender categorized is foods. And many people when hearing that wonder how can something such as good be specific to one gender, when both male and female have to eat food and normally are eating the same types of foods.

Image result for food packaged for different gendersI recently read an article that was titled “ Yogurt Is For Women, Fried Chicken Is For Men” this article explains exactly how things such as food can be gender specific. In the article it talks about how when thinking of foods most people don’t think of women sitting down and thinking, “ I want to eat fried chicken” they say that when thinking of what a women might eat, they think of yogurt. They say that they think that way because, on yogurt containers there is sometimes ballerinas on them and a male would not pick that up to think that it is something appetizing. They did a study where they took the exact same blueberry muffins and packaged them differently; The feminine package was labeled “healthy” with the picture of  ballerina on the package, the masculine package was labeled “mega” with a picture of a man playing football on the front of it, and the mixed-gender was labeled with both the “healthy” and the “mega” labels on them. It was very shocking to find out that the people who received the mixed-gender packaging said that they did not like the taste of the muffins, while they were the exact same muffins in the other two packages.

I find it very shocking that people stereotype the foods that are out on the shelves. I heard someone say in class, that if they were watching a TV commercial and there was an attractive girl sitting on a motorcycle eating a big hamburger, that it would make them want to have a hamburger right then. I think that shows the types of stereotypes that companies put out so that they can get the buyers that they want. And another commercial would be for say, a dove chocolate commercial for women, and they are eating the chocolate in slow motion to make it look more appetizing. I think that things like that need to change as to show the new generations that it is okay not to have a gender stereotype of things even things as small and the foods that we consume.

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